Elizabeth Fox has had more than 20 years of experience in tourism sales and marketing. She specialises in hotel brand strategy; integrated marketing and hospitality management for corporate image building. She has developed and implemented communications strategies, advertising campaigns, direct marketing initiatives, promotions and customer service programmes on behalf of a wide range of organisations including: Boca Raton Resort & Club (Florida); Palm Beach County Convention & Visitors Bureau (Florida); Old Course & Golf Club, St Andrews (Scotland); Universal Studios (Florida) and Hello Florida! (Florida). Whilst working at Palm Beach County Convention and Visitors Bureau her remit entailed attracting visitors from all over the USA and the international markets. During her tenure at Florida???s largest destination management company, Hello Florida, Elizabeth successfully established its International Division to sell its services to meeting planners and incentive buyers in the UK, Europe and South America. Elizabeth was educated in Birmingham, England and Florida USA and has a BA in Business Studies.
