Tips > Uncategorized > JAMAICA CAPITALIZES ON SUCCESS OF JAMAICA HOUSE 2016
Over 20,000 visitors packed into Jamaica House 2016 during the staging of the recently concluded Olympics in Rio de Janiero, Brazil. The cultural hub for all things Jamaican hosted at the Prado Jockey Club in G??vea, Rio, was the place to be for fans, athletes, dignitaries, celebrities and international media. With Jamaica House as the centerpiece of its Olympics strategy, the Jamaica Tourist Board (JTB) created a robust public and social media programme to promote the destination. For its efforts over 1.8 billion media impressions were amassed globally for Jamaica House including features on international broadcast stations such as BBC, CNN and MSNBC as well as popular Brazilian stations like Globo Television. More than 180 travel agents were welcomed through the hospitality hub providing them with a taste of the cuisine and culture to be experienced by clients when they visit Jamaica. ???Not only was Jamaica a tremendous success in the world???s premier sporting arena, but Jamaica House was truly the place to be in Rio as thousands of visitors lined up each day to experience Destination Jamaica,??? said Paul Pennicook, Jamaica???s Director of Tourism.
