Attempts to organize a bureau responsible for marketing Jamaica resulted in the formation of the Jamaica Tourist Association in 1910. The next important milestone came in 1922 when the Government established the Tourist Trade Development Board. By 1954 the Government recognized the need for a more effective organization than the Tourist Trade Development Board. Out of this re-organization emerged a much altered and invigorated Jamaica Tourist Board established April 1, 1955, membership of which reflected all interests in the industry.