KINGSTON, Jamaica; March 4, 2025: The Jamaica Tourist Board (JTB) is inviting visitors to experience Kingston this spring with the launch of the ‘Kingston Season of Excitement’ digital promotion campaign. The promotion highlights the major sporting and cultural events set to deliver an exciting season filled with world class athletics and entertainment.

Kingston, known as the cultural and sporting hub of Jamaica, will offer a unique blend of competition, celebration, and local charm for visitors. With the ISSA Boys and Girls Championships (March 25-29), Grand Slam Track (April 4-6), and the festive spirit of Carnival in Jamaica (April 21-28) all set to take place, the city will be buzzing with excitement. Expedia and Caribbean Airlines have also joined the promotion providing convenient travel options for those looking to be part of the action.

“Kingston is the cultural capital of the Caribbean and visitors will fall in love with the energy that this season of excitement will provide,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “We welcome the additional visitors who will converge on the capital of our country to enjoy authentic experiences and ultimately contribute to our economy.”

In addition to the exciting events, visitors can explore Kingston’s rich history, attractions and night life, savor the world-renowned Jamaican cuisine, and enjoy the warm hospitality of Jamaica.

Jamaica’s Director of Tourism, Donovan White, shared his enthusiasm for the upcoming season, saying, “This is a great time to visit Kingston. The city will be filled with energy and excitement, and we are thrilled to be able to partner with the promoters of events of this caliber to offer some special experiences to our visitors.”

For more information on travel options and event details, go to www.visitjamaica.com/excitement or follow the JTB social media channels.

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ABOUT THE JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/.

Contact:  

Lou Hammond Group  

jamaica@louhammond.com