Trip commonly arranged by tourist boards and similar organization for journalists, tour operators and travel agents in generating areas to visit destinations and to become acquainted with their attractions, facilities and services. These trips, popularly known as fam trips, may be viewed as part of sales promotion and as one of the facilitation techniques used by tourism organizations to assist the tourism industry. They also have a public relations role in providing opportunities for influencing communication and distribution channels for travel and tourist products and through the ultimately potential customers. They are also referred to as educational trips or educationals.