Over 20,000 visitors packed into Jamaica House 2016 during the staging of the recently concluded Olympics in Rio de Janiero, Brazil. The cultural hub for all things Jamaican hosted at the Prado Jockey Club in G??vea, Rio, was the place to be for fans, athletes, dignitaries, celebrities and international media. With Jamaica House as the centerpiece of its Olympics strategy, the Jamaica Tourist Board (JTB) created a robust public and social media programme to promote the destination. For its efforts over 1.8 billion media impressions were amassed globally for Jamaica House including features on international broadcast stations such as BBC, CNN and MSNBC as well as popular Brazilian stations like Globo Television. More than 180 travel agents were welcomed through the hospitality hub providing them with a taste of the cuisine and culture to be experienced by clients when they visit Jamaica. ???Not only was Jamaica a tremendous success in the world???s premier sporting arena, but Jamaica House was truly the place to be in Rio as thousands of visitors lined up each day to experience Destination Jamaica,??? said Paul Pennicook, Jamaica???s Director of Tourism.
As the countdown continues to the single largest sporting event this Summer, the XXXI Olympiad, Jamaica House 2016 was launched in Kingston on Wednesday, July 13, 2016.attending the launch were Minister of Tourism The Hon. Edmund Bartlett, Minister of Culture, Entertainment, Gender and Sport, The Hon. Olivia Grange, and Deputy Director of Tourism Jason Hall, who has portfolio responsibility for the initiative.Jamaica House, which will run from August 10 to 21 at The Jockey Club, South of Rio, will present an interactive experience for visitors, bringing Jamaican culture and flavours to the hot spot of Rio de Janiero. Jamaica House will operate daily from 2 pm to midnight with a host of activities scheduled throughout the day, including destination presentations to the travel trade, culinary expos??s, dance classes, consumer promotions, VIP client hosting and viewing of the races as they happen.
